Baseet Builds HideReply.ai to Filter Abusive Twitter Messages

Twitter harassment and toxic content has an alarming presence in our electronic world. The incidence and intensity of online abuse has evolved in juxtaposition to the development of thought leadership, online influencers, and the growing importance of digital presence to enterprise brands. The more visible your brand is on popular web and social media platforms, the more likely it is to become a target for trolling, harassment, and online abuse. This is the problem that Baseet.ai is working to fix with the power of Artificial Intelligence through its latest application, HideReply.ai.

What is Online Abuse?

The internet has broken new ground for enterprises and influencers. Social media allows people and products to forge leadership roles in the new age of digital communications without struggling against the same institutional limitations presented by traditional press or media. However, the freedom offered by digital communications also raises the potential for your popularity to be used as a weapon against you, your brand, your followers, or countless innocent people who become targets of online abuse.

Online abuse impacts countless social media users every day – and young people are particularly affected.

Online abuse is a type of verbal assault that occurs through digital means. Examples of this type of harassment can begin with a single reply or comment on a social media page and escalate quickly from there. Perpetrators of online harassment – often known as “trolls” – are known to create entire web pages and social platforms specifically targeting a single individual or brand. They may use software to digitally manipulate images and video for their own abusive means or use destructive applications to humiliate or degrade an individual or enterprise. 

Online abuse can be persistent and relentless, making it difficult for online abuse victims to find relief from the constant barrage. This type of persistent virtual harassment has very real consequences and can cause irreversible harm.

The Impacts of Online Abuse

People exposed to or victimized by hateful or obscene language on social media may face serious and potentially debilitating emotional and psychological problems. For individuals – particularly influencers with large numbers of followers – online abuse can even escalate to stalking or personal threats that cross the digital divide and become real-world safety concerns.

The content publicly circulated by trolls can cause permanent damage to reputations, ultimately leaving an electronic footprint that is very hard – if not impossible – for victims to erase. Offensive, obscene, or threatening content can resurface years later, renewing the pain experienced by victims of online abuse and continuing to threaten their online reputation. And because this type of harassment is often anonymous, perpetrators are often empowered to be more vicious than they would be in more personalized interactions.

Trolling can be emotionally and economically devastating.

Because of its psychological impacts, online abuse is considered a growing problem both with respect to public health and economic wellbeing. In addition to siphoning billions from the world economy, trolls are threatening to cut off the positive impacts of developing a meaningful digital presence. People have a right to protect themselves from anyone seeking to sexually or emotionally exploit innocent victims, spew hate speech, make online threats, perpetuate lies and misinformation, or falsely impersonate others in order to create some harm.

HideReply.ai – Powered by Baseet

While everyone is entitled to their opinion, online abuse is inexcusable. Innocent people should not be afraid to open their devices for fear of being traumatized by offensive and harassing content. Still, online abuse is an evolving issue that only grows more prevalent with the proliferation of digital devices and the increasing importance of digital presence.

With HideReply.ai, Baseet has developed an artificial intelligence powered service to detect threatening, obscene, insulting, hateful, and other forms of severely toxic language that appears in user’s Twitter feeds. It is customizable to user’s tastes and preferences so as not to unreasonably suppress the free exchange of ideas and information, but the powerful machine learning behind the application is capable of identifying and auto-hiding online abuse without forcing users to engage with it.

Baseet’s HideReply application does not blindly classify a reply in a user’s Twitter feed as simply “toxic” or “not toxic.” Rather, it gives users the flexibility to choose what language or categories of language should be filtered. Toxicity is identified based on a set of categories that are constantly refined and improved by Baseet’s machine learning protocols, allowing for increasing sophistication over time. Think of it as the smartest spam filter you’ve ever used for your email inbox – but for your Twitter feed instead. 

Adding HideReply to your Twitter account is free and easy. Just go to HideReply.ai – a landing page we built just for the app – and select the option to log in with Twitter.

Go to https://hidereply.ai/ and Login with Twitter

After logging in with your Twitter account, you’ll be directed to a user-friendly dashboard that shows all of the replies the app has hidden from your feed. Go to the “Settings” menu to customize your filters based on the type of reply or select “Blocked Users” to filter out all replies from specific Twitter accounts.

HideReply.ai allows users to customize content filters from the “Settings” menu

If you ever decide that you want to take a break from the app, simply use the toggle option at the upper-right corner of the dashboard to disable the service.

Online abuse is an extremely damaging type of interpersonal violence that carries very serious consequences for people and businesses around the world. It leaves lasting and sometimes irreversible damage. Online abuse needs to be addressed as the very serious problem that it is, and HideReply – powered by Baseet – is one important step towards ending the threats of this type of harassment. Try it for yourself at HideReply.ai and check out all of the other incredible features Baseet has to offer with a free account at Baseet.ai.

Samantha Joule Fow is the Director of Communications and Digital Marketing for Baseet.ai and the CEO of Axiom Communications, Inc. - a full-service technical writing and digital marketing company located in Denver, Colorado.

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